Dubai’s food scene has plenty to celebrate, and this time there’s a birthday deal worth knowing about. Kitopi, the UAE-born hospitality company behind a growing collection of homegrown restaurant brands, has reached its eighth anniversary, marking another major milestone in its journey.
The company officially launched in Dubai in January 2018 and has since grown far beyond its early cloud-kitchen roots. Today, Kitopi operates a wide portfolio of restaurant and food brands, with its business spanning dine-in, delivery and other food experiences across the region.
To mark eight years, Kitopi is giving customers another reason to order, dine out or discover some of its popular brands. Alongside the birthday celebrations, the Kitopi app currently offers 20 percent cashback on eligible orders across its homegrown brands, covering dine-in, delivery and pick-up.
Kitopi Is Celebrating Eight Years in Dubai
Eight years is a significant milestone for any hospitality company, particularly in a city as competitive as Dubai. Since opening its first operations in January 2018, Kitopi has developed into one of the region’s best-known food and hospitality businesses.
The company was originally associated with the rise of cloud kitchens, but its role has evolved considerably. Kitopi now describes itself as a hospitality company focused on discovering, creating and growing homegrown food and restaurant brands. Its portfolio includes everything from casual dining and delivery concepts to cafés, desserts and other food experiences.
By the beginning of 2026, the business had grown to more than 200 outlets across several markets, while its wider team included thousands of employees.
So, What Is the Birthday Deal?
The standout reason for diners to pay attention is Kitopi’s rewards programme.
Customers using the Kitopi app can currently earn 20 percent cashback on every eligible order, whether they are dining in, ordering delivery or picking up food. The cashback can then be used towards a future order, making the offer particularly useful for anyone who regularly orders from Kitopi brands.
The rewards programme also becomes more rewarding as customers spend more. Kitopi’s current rewards structure includes higher cashback levels for customers who move up its tiers, with additional benefits available at higher levels.
That means the birthday celebration is not simply about one meal or one discount. It is part of a wider loyalty programme designed to give regular diners something back each time they use the app.
How Does Kitopi Cashback Work?
Getting started is designed to be straightforward. Customers download or open the Kitopi app, choose from participating brands and pay through the app.
Once the order is completed, cashback is added through the rewards system and can be redeemed on a future order. Kitopi says customers can use the programme when dining in, ordering delivery or choosing pick-up, depending on the participating brand and location.
The current programme also includes different reward tiers. Everyone starts with the entry level, while customers who spend more over a three-month period can unlock increased cashback and additional perks.
What Can You Order?
One of the biggest advantages of the offer is the range of brands available across Kitopi’s portfolio.
The company operates and grows a variety of homegrown concepts, meaning diners can choose from different cuisines and styles rather than being restricted to one restaurant. Its current brand portfolio includes names such as Circle Café, Zaroob, Batch and Biryani Pot, alongside a much wider collection of delivery and dine-in concepts.
That variety makes the reward offer especially appealing for groups and families. One person can go for something savoury, another can choose a café-style meal, while someone else can finish things off with dessert, all while staying within Kitopi’s wider ecosystem.
More Than Just a Cloud Kitchen Company
Kitopi’s eighth anniversary also highlights just how much the business has changed since 2018.
The company has moved beyond being known simply as a cloud-kitchen operator. Its current model combines technology, restaurant operations, brand development and customer experiences, with a portfolio that covers physical restaurants as well as delivery-focused concepts.
Its growth has also included new restaurant openings and continued expansion across the UAE. In 2026, Kitopi announced several new locations, including High Joint at Mirdif City Centre, Catch 22 at City Centre Al Zahia, Zaroob at Deira City Centre and Hot Bun at Dubai Hills Mall.
Kitopi Is Also Supporting Local Food Entrepreneurs
The anniversary comes at a time when Kitopi is becoming increasingly involved in supporting the UAE’s homegrown food sector.
In September 2026, Dubai SME and Kitopi announced an expanded version of The Emirati Chef’s Table programme. The new Founder Series is supporting 12 Emirati chefs and culinary entrepreneurs between September and November, giving selected founders access to Kitopi’s kitchens, customer base, delivery network, mentorship and marketing support.
Some of these concepts also have the opportunity to appear on Eatopi’s menu, allowing the entrepreneurs to put their ideas in front of real customers and learn from their feedback.
It is another example of how Kitopi’s role in the UAE food industry now extends beyond operating restaurants.
Why the Deal Could Be Worth Trying
For regular diners, cashback can be more useful than a one-off promotional code because the reward can be carried over to a future order.
The 20 percent cashback currently available through the Kitopi app applies across dine-in, delivery and pick-up, giving customers several ways to make use of it.
It can also make sense for people who already order from Kitopi brands. Instead of changing where you eat just to access a promotion, you can continue ordering your usual favourites while building rewards for your next visit.
For frequent customers, higher tiers can unlock even more cashback and extra perks. Kitopi says customers spending AED 500 within three months can move to a higher tier offering 25 percent cashback, while a further tier is available for customers spending AED 1,200 in three months and comes with additional benefits.
Eight Years of Growth in Dubai
Kitopi’s eighth birthday is more than just a company milestone. It reflects the growth of Dubai’s food-tech and hospitality sectors over the past decade.
What began as a Dubai-based food-tech company has developed into a broader hospitality platform with a large restaurant portfolio and operations across multiple regional markets. Kitopi has also continued to invest in technology and operational systems to support its brands at scale.
Its 2025 performance also showed continued momentum. Kitopi reported serving 50 million meals during the year, while its UAE loyalty programme crossed 70,000 users.
How to Make the Most of the Offer
The easiest way to take advantage of the current rewards programme is through the Kitopi app. Check the participating brands available in your area, choose whether you want dine-in, delivery or pick-up, and make payment through the app where eligible.
Keep an eye on your rewards balance too, particularly if you order regularly. Since cashback can be used on future orders, the value can quickly add up over multiple meals.
As with any promotional or loyalty offer, customers should check the latest terms in the app before ordering, as cashback levels, participating brands and promotional conditions can change.
FAQs
Kitopi celebrated its eighth anniversary in January 2026 after launching in Dubai in January 2018.
Kitopi currently offers 20 percent cashback on eligible dine-in, delivery and pick-up orders through its rewards programme.
Customers can earn rewards by ordering and paying through the Kitopi app at participating brands.
Yes. Kitopi says cashback can be redeemed on a future order.
Yes. The programme includes higher tiers offering increased cashback and additional perks based on qualifying spending.
Final Thoughts
Kitopi turning eight is a notable milestone for one of Dubai’s homegrown food and hospitality names. From its beginnings in 2018 to its expanding restaurant portfolio and growing regional presence, the company has become a major part of the UAE’s evolving dining landscape.
For diners, the celebration comes with a practical perk too. The current Kitopi rewards programme offers 20 percent cashback on eligible dine-in, delivery and pick-up orders, with higher rewards available through its tier system.
So, whether you already have a favourite Kitopi brand or have been looking for an excuse to try somewhere new, eight years is a pretty good reason to make your next meal
