Dubai shoppers have another reason to head to the malls, with Primark expanding its UAE presence with a third store in the city just in time for Eid Al Adha 2026.
The popular international fashion retailer officially opened its third Dubai location at Mall of the Emirates on May 21, continuing an unusually fast expansion that saw three Dubai stores launch within just two months. The new branch follows Primark’s first UAE opening at Dubai Mall in March and its second location at City Centre Mirdif in April.
For shoppers looking for affordable fashion, beauty products, accessories and everyday essentials ahead of the Eid celebrations, the latest opening adds another convenient location to the city’s growing Primark network.
Primark’s Third Dubai Store Has Arrived
The newest Primark outlet is located inside Mall of the Emirates, one of Dubai’s best-known shopping destinations.
The store opened to customers on May 21, 2026, with its ground-floor space covering more than 36,000 square feet. Primark has also confirmed that an additional 8,500 square feet on the first floor is planned to open later in the year, creating an even larger shopping experience.
The Mall of the Emirates location gives shoppers access to Primark’s wide-ranging collections in a central Dubai shopping destination, making it particularly useful for anyone planning an Eid wardrobe or looking for gifts and seasonal essentials.
A Fast Expansion Across Dubai
Primark’s arrival in Dubai has moved remarkably quickly.
The retailer made its UAE debut at The Dubai Mall on March 26, 2026. Just two weeks later, on April 9, the brand opened its second Dubai store at City Centre Mirdif. The third branch at Mall of the Emirates followed in May.
The three-store rollout was part of a wider agreement between Primark and Alshaya Group, with the companies initially announcing plans for three Dubai stores during the first half of 2026.
That means shoppers now have three different Dubai destinations where they can browse Primark’s collections without travelling outside the emirate.
What Can You Shop at Primark?
Primark is known for offering a broad range of products at accessible prices, and its Dubai stores follow that same wide-ranging retail approach.
Customers can browse clothing for women, men and children, along with beauty products, accessories and everyday essentials. The retailer also offers trend-led collections, licensed collaborations and its more premium The Edit range.
For Eid shopping, the selection can be useful for putting together outfits for family gatherings, dinners and celebrations, while the beauty and accessories sections offer additional options for finishing a festive look.
Where Are Primark’s Three Dubai Stores?
With the May opening, Primark’s Dubai footprint now includes three locations:
The Dubai Mall
Primark’s first UAE store opened at The Dubai Mall on March 26, 2026. It marked the retailer’s official entry into the UAE and followed the opening of its first Middle East store in Kuwait in October 2025.
City Centre Mirdif
The second Dubai branch opened on April 9, 2026, just days after the retailer’s first location had launched. Primark described the opening as part of its continued expansion in the UAE with Alshaya Group.
Mall of the Emirates
The third branch officially opened on May 21, 2026. The store is located on the ground floor at Entrance A and initially offers more than 36,000 square feet of retail space.
Why the New Store Matters for Eid Shopping
The timing of the Mall of the Emirates opening makes it particularly relevant for Eid Al Adha shoppers.
With another Primark location now available in Dubai, shoppers have more choice when searching for affordable clothes, accessories, beauty items and everyday pieces. The expanded presence also means visitors can combine a Primark trip with the wider shopping and entertainment options available at Mall of the Emirates.
Rather than relying on a single Dubai branch, customers can now choose between three locations depending on which part of the city they are visiting.
Primark’s Bigger Middle East Expansion
Dubai is only one part of Primark’s wider Middle East growth strategy.
The retailer entered the region with its first Middle Eastern store in Kuwait in October 2025. In January 2026, Primark and Alshaya Group confirmed plans that would bring the company to three Dubai locations during the first half of the year, followed by new stores in Bahrain and Qatar.
Primark has said its planned expansion across the region is expected to take its international footprint to 21 markets by the end of 2026.
More Primark Stores Could Follow
The opening of the Mall of the Emirates branch is described by Primark as part of a broader regional expansion rather than the end of its plans.
Further openings are planned for Bahrain’s City Centre Bahrain and Doha Festival City in Qatar later in 2026. Primark and Alshaya Group have also indicated that they will continue considering further opportunities across the region.
FAQs
The third Primark store is located on the ground floor of Mall of the Emirates, near Entrance A.
Primark now has three stores in Dubai: The Dubai Mall, City Centre Mirdif and Mall of the Emirates.
Primark offers clothing for women, men and children, as well as beauty products, accessories, home items and everyday essentials.
Its wide selection of affordable clothing, accessories and beauty products makes the stores an option for shoppers preparing for Eid celebrations.
Primark opened its first Dubai store at The Dubai Mall on March 26, 2026.
Final Thoughts
Primark’s third Dubai store brings the brand to three major shopping destinations across the emirate in a remarkably short period. With its Mall of the Emirates branch opening on May 21, 2026, Dubai shoppers gained another place to explore affordable fashion, beauty and everyday essentials ahead of Eid Al Adha.
The rapid rollout also signals that Primark’s Dubai debut is part of a much larger Middle East expansion, with Bahrain and Qatar stores also planned later in 2026.
