Dubai’s Paus Club has turned into a beauty and wellness hotspot this September, thanks to a new collaboration between The Ordinary and Sephora.
The two brands have brought the O. Energy Lab to Paus Club, combining skincare experiences with movement, wellness sessions, games and complimentary treats. The pop-up is running from September 17 until October 1, 2026, giving Dubai residents and beauty fans plenty of time to check it out.
The Ordinary x Sephora Pop-Up Has Landed at Paus Club
The O. Energy Lab is designed as more than a traditional beauty pop-up. Instead of simply displaying products, the experience brings skincare together with activities that fit naturally into Paus Club’s wellness-focused setting.
Visitors can explore The Ordinary’s skincare offering while taking part in face yoga, skincare masterclasses, movement sessions and other wellness activities.
The pop-up is open daily from 8am to 8pm and runs until October 1.
Start Your Morning With Complimentary Coffee
One of the easiest ways to experience the pop-up is to drop by in the morning.
From 8am to 11am, visitors can enjoy a complimentary coffee while checking out the O. Energy Lab. The morning offering makes the experience particularly suited to anyone already heading out for an early wellness session or looking for a relaxed start to the day.
Try the Skincare Games and Win Freebies
There is also a playful side to the activation.
Visitors can take part in a 30-second ball game, with the chance to win a free The Ordinary toner by successfully catching three balls.
It gives the pop-up a more interactive feel, rather than making it purely about browsing skincare products.
Join Free Face Yoga and Skincare Masterclasses
Beauty fans can also book complimentary activities during the pop-up.
The programme includes face yoga sessions as well as skincare masterclasses designed to give visitors a more hands-on introduction to The Ordinary’s approach to skincare.
Specific sessions have limited spaces, so advance booking through the Paus app is recommended.
September Has a Full Wellness Programme
The O. Energy Lab goes beyond skincare with a selection of wellness experiences throughout September.
The programme includes movement sessions, workshops and social activities, giving visitors different ways to spend time at Paus Club while the pop-up is running.
Some of the September highlights include a Deep Stretch session on September 19, a Vision Board Workshop on September 24, and Sound Healing with Mixed Media Art on September 26.
A Beauty Pop-Up With a Wellness Twist
What makes the September activation different from a standard skincare promotion is its location and format.
Paus Club is already built around movement, community and wellbeing, with activities including Pilates, yoga, meditation, breathwork, sound healing and padel. The O. Energy Lab therefore adds skincare into an existing wellness environment rather than creating a standalone shopping experience.
Visit Official RTA Website
Where Is The Ordinary x Sephora Pop-Up?
The O. Energy Lab is taking place at Paus Club in Umm Suqeim 3.
Location: 1119, 19A Street, Al Wasl Road, Umm Suqeim 3, Dubai
Paus Club is open daily from 6am to midnight, although the O. Energy Lab itself operates from 8am to 8pm.
How to Book the Wellness Sessions
Entry to the pop-up is free, but selected classes and activities require advance booking.
If you want to join the face yoga sessions, masterclasses or other scheduled wellness experiences, check availability through the Paus app before visiting.
FAQs
The O. Energy Lab runs from September 17 to October 1, 2026.
Yes. The pop-up itself is free to visit, with complimentary coffee, activities and selected wellness experiences available during the activation.
Visitors can explore skincare, enjoy complimentary morning coffee, play interactive games, join face yoga and attend selected skincare and wellness sessions.
Some classes and activities have limited spaces and require advance booking through the Paus app.
Paus Club is located on Al Wasl Road in Umm Suqeim 3, Dubai.
Final Thoughts
If you are looking for a different kind of beauty experience in Dubai this September, the The Ordinary x Sephora O. Energy Lab offers a mix of skincare, movement and wellness under one roof. With complimentary coffee, interactive games, face yoga and scheduled workshops, the pop-up gives beauty fans another reason to visit Paus Club before it finishes on October 1.
